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Biography
of Peter Lamas
 Cuban
born Peter Lamas immigrated to New York, New York, in 1961, at
the age of 17. His parents had arrived in the Big Apple only a
few months earlier, having fled Fidel's Castro's repressive regime
with but a few pieces of good jewelry and some family photographs.
Peter,
making the best of his situation, decided to continue his studies
of commercial art, photography and art in the United States. At
the suggestion of a friend who was a makeup artist and hair stylist,
he decided to finance his education by doing hair and makeup part-time.
As a result, he discovered that he not only had a flair for doing
hair and makeup, but truly enjoyed helping each client look her/his
best.
After he earned his license in cosmetology, Peter interviewed
with the two most important and influential names in the beauty
industry: Vidal Sassoon, who revolutionized the way women's hair
was cut and styled at that time; and Kenneth (one of the first
"single name" celebrities), whose renowned talents attracted the
celebrities of the day to his extremely elegant townhouse salon.
Although
both houses offered him a position, he chose Vidal Sassoon for
its reputation for intensive, hands-on training. And, this training
was under the direction of Paul Mitchell - a name now behind its
own collection of hair care products.
Peter
worked for three years at Sassoon, and when Kenneth again made
him an offer, he accepted. This was his chance to broaden his
horizons, building on the training he already had.
The
legendary Kenneth Salon Townhouse in mid-Manhattan drew not only
Hollywood celebrities, but many of the leading figures in the
recording industry, society and the arts. During these very happy
years with Kenneth, Peter's Client List included Grace Kelly,
Elizabeth Taylor, Audrey Hepburn, Diana Ross, Jacqueline Kennedy,
Gloria Vanderbilt and Faye Dunaway ... to name just a few icons
of the day.
While
Kenneth Salon also sold a makeup collection under its own name,
Peter soon gained a reputation for makeup wizardry by combining
his talents for art and color to create perfect beauty images
for his clients. He would design make-overs for celebrities, or
completely "re-do" a woman with a new hairstyle and make-up look
that made the most of her natural beauty assets, for everyday
life.
Paul
Mitchell eventually re-entered Peter's life, when he asked him
to become his right hand man at the Henri Bendel Salon on 57th
Street in Manhattan. Bendel's was the most exciting and innovative
of the fashion specialty stores in New York and had pioneered
many new retail concepts, such as small boutiques, an Avenue of
Shops, and an extremely fashionable Beauty Salon ... all under
one, very chic roof. This association with Paul Mitchell brought
Peter invaluable experience in supervising, promoting and managing
a beauty business.
The alliance also gave him the opportunity to work with the great
names in fashion/beauty photography: Richard Avedon, Irving Penn
and Francesco Scavullo (best known for his Cosmopolitan magazine
covers and celebrity portraits.) Soon, Peter was in demand to
do hair and makeup for their editorial photo shoots for Vogue,
Harper's Bazaar, Glamour and Mademoiselle, as well as magazine
cover work and national print advertising.
As
his experience working with super models grew, Peter began doing
runway work for well known fashion houses both in the United States
and Europe. The hair and makeup he created for the models became
the finishing touches to their spring and fall collections, and
it wasn't long before "Peter Lamas" became a recognized name in
the industry.
In the mid 70's, with several years of experience under his belt,
Peter decided it was time to branch out on his own. He put all
of his beauty and business expertise to good use in the launching
of his own salon: "The Reapers." This shop was truly a unique
creation, and attracted a very young, upscale clientele of fashion
conscious women and men.
"The
Reapers" was on the cutting edge of fashion and beauty ... and
was known for stylish cuts that were not only flattering for each
individual client, but easy to maintain.. Soon, "The Reapers"
became so popular, it was extended to three locations in Manhattan:
the Upper East Side, the West Side and the Wall Street area.
With
a strong commitment to his clients' complete beauty needs, Peter
embarked on the launch of cosmetics, skin and hair care products
that would be sold exclusively in his salons under "The Reapers"
name. Creating this collection gave him the experience he needed
to develop formulations, colors and application techniques in
beauty and skin care. It also gave him the opportunity to work
closely with his laboratories and chemists to create formulas
for beauty products that perform as promised.
Peter
is often asked to consult with leading cosmetic companies in the
development of innovative new products, from
hot new color palettes, to never-before seen product introductions in haircare and skincare.
In fact, Peter helped design and develop a unique makeup used in the
movie "Titanic."
As a result of personal experiences relating to family, close friends and clients, Peter became acutely aware to the scary reality that many common products -- including and especially health and beauty products which we all apply to our hair, skin, teeth and bodies – contain known carcinogens or potential carcinogens, and can have devastating consequences for our long-term health.
With a drive to learn all he could about health, beauty and ingredients, Peter founded Lamas Beauty International, with the overriding mission to deliver high-performance beauty products that contain healthy, natural ingredients, free of harmful chemicals. Peter is very passionate about educating consumers regarding the myths and facts of the beauty industry, having written books on the subject and often a featured guest speaker.
Peter is proud of his growing company, which is recognized as an innovative leader within the beauty industry. Lamas Beauty International offers eco-friendly, state-of-the art natural, healthy and organic beauty products, in the areas of hair care, skin care, body care and anti-aging. Lamas products are vegan (no animal testing, no animal ingredients), paraben-free, sulphate free, with the majority incorporating plant-based, organic and certified organic ingredients.
Lamas products are regarded among the absolute best in the world in performance and health by consumers, and leading beauty and fashion editors, frequently featured in national beauty, health and fitness magazines. The Company is committed to maintaining its market leadership in the natural, organic hair and skin care industry by using innovative and eco-friendly technologies in the R&D of its products.
Peter and Lamas Beauty are passionate about beauty, passionate about health, and passionate about its customers!
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